Website design for speech therapy practices and groups

Website design for a speech therapy practice starts with a short list of facts: what the practice offers, where it sees people, whether that is in person or by telehealth, whether there is a waitlist and how to ask for an evaluation. We build the site around those facts and manage it after launch.

The words stay on the business side. Anything about credentials or the work itself comes from you, in your voice, under your own rules.

A site is the deck you leave on the table all day

Picture a deck of cards, one for each question a household or an adult types before calling a practice. A website is that deck, left out where anyone can flip through it at midnight. If the card that answers a question is missing, the visitor closes the tab and tries the next name.

Good design here is mostly arrangement: the right card face up, a clear note on whether there is room on the weekly rail, and the way to ask one tap away on a phone.

Gold and Platinum include a website we build and manage. A practice that already has a site it likes can leave website work out of the plan, and the pricing page has a switch for that.

Website design here goes hand in hand with content marketing: the site is the deck, and the written pages are the cards. Our pricing page marks the plans that come with a managed site.

Cards a practice site usually needs face up

Every practice is different, so read this as a starting stack to add to or trim.
  • Front door

    The home page that says who and where

    Practice name, area served, in-person or telehealth, and one clear way to ask. A visitor should know within a few seconds whether they are in the right place.

  • Offer

    One page for each line of work you offer

    Each service line gets its own page so a search for it can land on a page about it. You supply the wording about the service itself; we handle the structure.

  • Places

    A page for each location and each telehealth area

    Address, parking notes, hours and the map in one place, with telehealth coverage written separately so nobody has to guess.

  • Ask

    The inquiry page with a short form

    A form that collects a name and a way to reply, a note about the waitlist if there is one, and a reminder to keep private details out.

What each page states about the practice

The middle column is our job and the last column stays with you.
Page in the deckWhat it states plainlyWords only the owner can supply
Front doorPractice name, area, telehealth or in-person, how to askAny statement about credentials, written in your own words
Service line pageWhich kind of searcher the page is for and where to go nextEvery sentence about the service itself
Location or telehealth pageAddress, hours, parking, the area served by videoWhich locations and areas you are willing to list
Inquiry pageA short form, the phone number, and whether a waitlist existsWhen you reply and how you handle a full schedule

From a sketch of your page deck to a live site

The order below is how most builds run, and you can ask us to slow any step down.
  1. Gather the facts the site must state

    We collect your name, locations, hours, telehealth arrangement and waitlist wording on one sheet and read it back to you.

  2. Draft each page for your approval

    Pages come to you in a draft, and nothing goes live until you have read every line. Wording about credentials is yours to supply or approve.

  3. Build the site and wire the counting

    We build the pages, connect the form and set up call and form tracking so you can see where inquiries come from.

  4. Launch and keep the cards current

    After launch we keep the site hosted and updated, and we change hours, locations and the waitlist note when you tell us they have changed.

Three things practice owners say about their sites

Overheard in the waiting roomA single page with our phone number is all a practice needs.

What the session book showsOne page cannot answer a caregiver's question and an adult's question at once, and it gives a search engine very little to show. Separate pages for separate questions give each visitor a clear path.

Overheard in the waiting roomA new site means throwing away everything we have written.

What the session book showsWe start by reading what you already have. Wording you like stays, and we only rebuild the arrangement around it.

Overheard in the waiting roomA site is finished once it goes live.

What the session book showsHours move, clinicians join, waitlists open and close. A site that says the wrong thing about the weekly slots is a marketing problem, so upkeep is part of the job.

Facts we need from you before the first page is drafted

Collect these on a single sheet and the build moves more smoothly.
  • The practice name exactly as you want it written
  • Each address, service area and telehealth coverage area
  • Whether there is a waitlist and how you want it described
  • How pediatric offices and schools should send a referral
  • How a household or an adult asks for an evaluation

The inquiry form should never invite a family's name, a child's details or any private information about a client. Tell visitors to keep it to a name and a way to reach them, and let your front office take it from there.

Questions owners put to us about the practice site

Does website design for a speech therapy practice include hosting?

On Gold and Platinum the website is built and managed by us, hosted and kept updated as part of the plan. On Silver your own site stays where it is.

Can the site tell visitors whether a waitlist exists for a weekly slot?

Yes, and we recommend it. A short, honest note on the inquiry page tells people what to expect, and we change it whenever you tell us the schedule has opened or filled.

Can we keep our current site and still hire you?

Yes. Silver leaves website work out, and the pricing page has a switch on Gold and Platinum for practices that already have a site they would like to keep.

Can we keep our current site and still hire you for website design?

We write the plain facts about the practice: where, when and how to ask. Any sentence about the services themselves comes from you or is approved by you, and the rules for credentials and advertising are yours to read.

Tell us what the site should say about the schedule

Share your locations, your telehealth arrangement and whether there is a waitlist, and keep client names and private details out of the message.

Which weekly slots need filling, and which do not?

Jot down the services you would like to grow, the days that stay quiet and the referral sources you wish rang more often. A rough list does the job. Keep family names and anything about one particular client out of it, since this is a talk about marketing.

Tell us about the practice and its schedule

Say where you work, which services you offer and what your calendar looks like, in as many or as few words as suit you. Whoever reads the note answers you directly.

Choose a day and a half-hour slot below. Our CEO, Ross Cohen, will ring you at that moment.

Choose your slot

The slot you choose will appear here.

Half-hour slots on weekdays, shown in the zone you select.

Tell us which weekly slots are open and which referrals you would like more of

Describe your caseload in your own words: the services you want to grow, the days that stay light, a waitlist you would rather shorten. Someone reads it, writes back, and a month later one invoice arrives for the work.

The cards dealt into the box below are a drawing, not a forecast of inquiries.