Speech therapy marketing services: two ways to be found
Our speech therapy marketing services come down to two choices. Organic Growth builds the pages and the Maps presence that keep working month after month. Paid Ads place your practice in front of someone who is searching today, and stop when you tell us the weekly slots are full.
Both are run by an agency that has read a practice owner's schedule and plans around it, whether the practice is a solo clinician with one door or a group with several.
Each service has its own page and its own plan cards. Read the one that matches the problem on your calendar, or begin with the one that fits and add the other later.
Maps, pages and an optional site
Organic Growth
People look for a speech therapist in short, specific phrases, and each phrase deserves a page that answers it in the practice’s own voice. We plan those pages, keep your Google Business Profile tidy and, on the upper tiers, build and run the website that holds them.
A page map drawn from the phrases your own area types
Four, eight or twelve Strategic Content Assets a month, depending on the tier
Google Business Profile upkeep and review requests
The upper two tiers carry a website that we build and manage
Ads aimed at the booking page
Paid Ads
Paid ads put your practice in front of people who typed a search today. We build the campaigns, write the ads, keep unrelated searches out and watch the calls and forms they bring, while the budget stays yours and is paid to the platform directly.
Campaigns and ad accounts opened in your practice name
A negative keyword list that screens out job seekers and students
Call and form tracking set up before the first click
A monthly read of what the ads brought in, and what to change
How the two services divide the table
Organic Growth is the slower and steadier of the two. We map the searches your area types, write a page for each one worth its own page, keep your Google Business Profile in step with your hours and locations, and ask for reviews in a way that never touches a client's details. On Gold and Platinum we also build and manage the website that holds those pages.
Paid Ads are the more direct lever on your schedule, which is why the owner stays at the controls. We open the campaigns, write the ads, screen out searches from job hunters and students, and set up call and form tracking before the first click. The budget is yours and goes straight from you to the platform.
The two meet at the same place: a page that makes it clear what the practice offers, where it is, whether it sees people in person or by telehealth, and how to ask for an evaluation. An ad without that page wastes the click, and a page without any ad or listing may never be found.
A third question decides the order: where does the inquiry leave you stuck today? A practice whose Maps listing shows the wrong hours has a different first job from one whose weekly slots are open on Tuesdays and Thursdays and nowhere else. We ask before we propose, and we write the first month around your answer.
Choose Organic Growth when the goal is a steady stream of inquiries from search and Maps over many months.
Choose Paid Ads when a service line needs attention this month, or when a new location needs its first visitors.
Choose both when you want pages that last and ads that cover a gap, run by one agency so the two do not talk past each other.
Neither service says anything about therapy itself. Credentials, state rules and your professional association's advertising standards are yours to read and follow, and we ask you to check the platform rules for medical topics before any ad is switched on.
The plans sit on the pricing page, with each tier set out beside what it holds. One invoice covers our work each month, there is no startup fee, no lock-in, and the ad budget stays between you and the platforms.
A few lines on your open slots and your waitlist is plenty, and a call with our CEO can follow. Please leave out any family name or medical detail.
Which weekly slots need filling, and which do not?
Jot down the services you would like to grow, the days that stay quiet and the referral sources you wish rang more often. A rough list does the job. Keep family names and anything about one particular client out of it, since this is a talk about marketing.
Tell us which weekly slots are open and which referrals you would like more of
Describe your caseload in your own words: the services you want to grow, the days that stay light, a waitlist you would rather shorten. Someone reads it, writes back, and a month later one invoice arrives for the work.
