Speech therapy SEO for practices that run on a waitlist and a rail of weekly slots
Speech therapy SEO is the work of putting your practice in front of the households and adults who type a search before they ever pick up the phone. We are a marketing agency for private practices, and we plan every page and every ad around your open weekly slots, your waitlist and the offices that send people your way.
Ross Cohen, our CEO, takes the first call.
One invoice a month covers our work: no startup fee, no lock-in, no paperwork to countersign, and the ad budget moves straight from you to each platform without passing through us.
Posted rates
- Silver: pages and Maps, your own site stays
- $1,495/mo
- Gold: the pages plus a site we run
- $2,495/mo
- Platinum: the widest page list
- $3,495/mo
- Paid ads, a single platform
- $895/mo
Ads on two or three platforms are priced on the pricing page.
Your schedule is the first thing we read
Most marketing talk starts with traffic. Ours starts with your calendar. How many weekly slots are open this month, which days stay light, whether a waitlist is already longer than you would like, and which referral sources you would like to hear from more often: those answers decide what gets built first and what waits.
Picture a deck of cards laid out on a table, one card for each question a household or an adult types into a search box. Our job is to turn the right card face up, keep your Maps listing and your pages in step with it, and leave the rail of weekly slots in plain view so nobody fills it sooner than you can handle.
A search such as pediatric speech therapy near me
and one such as speech therapy for adults near me
come from different people, and each deserves its own page. The same goes for telehealth and in-person, for a second location, and for a clinician who has joined your group. We plan that page map with you, then write and run it.
If you want the long version, the marketing overview walks through the whole table, and the pricing page lays out each tier.
Four cards we turn face up first
- Maps
A listing that matches your door
Hours, categories, service area and photos that agree with your site, with telehealth and in-person shown the way you run them.
- Pages
A page for each kind of inquiry
One page for a household search, another for an adult search, others for each location or clinician, each ending in a clear way to ask for an evaluation.
- Referrals
A findable name for referral contacts
When a pediatrician's office or a school contact looks you up, the site and listing should say who you see, where and how to reach you.
- Waitlist
A notice that tells the truth
If your slots are full, the pages and ads say so and point to the waitlist, so the inbox holds the inquiries you can actually answer.
Two ways we work, set side by side
- Maps, pages and an optional site
Organic Growth
People look for a speech therapist in short, specific phrases, and each phrase deserves a page that answers it in the practice’s own voice. We plan those pages, keep your Google Business Profile tidy and, on the upper tiers, build and run the website that holds them.
- Ads aimed at the booking page
Paid Ads
Paid ads put your practice in front of people who typed a search today. We build the campaigns, write the ads, keep unrelated searches out and watch the calls and forms they bring, while the budget stays yours and is paid to the platform directly.
Where an inquiry starts and who decides what
| Starting point | What we manage there | Yours to decide |
|---|---|---|
| A Maps listing | Hours, categories, photos, posts and review requests, kept in agreement with your site | Which locations appear and how telehealth is shown |
| A household search page | Page plan, writing and upkeep for each kind of search a caregiver types | What the practice says about itself and its credentials |
| An adult search page | A separate page for adults, so the two audiences never share a card | Whether adult inquiries are open and how many |
| A referral contact's lookup | A clear site and listing for a pediatric office or school contact checking your name | Who you accept referrals from and how you reply |
| A search ad | Campaign build, ad writing, tracking and a monthly read of calls and forms | The budget, the pause button and the platform's medical-topic rules |
Three things owners say before the first call
Overheard in the waiting roomMy caseload fills from referrals, so search does not matter to me.
What the session book showsPeople handed your name by a referral source often look it up before they reach out, so what they find is part of the referral. A clear listing and site help every source you already have.
Overheard in the waiting roomAds will bury my schedule in inquiries.
What the session book showsWe never promise a number of inquiries, and we build in a stop. When the weekly slots are full you tell us, and we narrow or pause the campaigns.
Overheard in the waiting roomI need a new website before any of this can start.
What the session book showsSilver works around the site you already have. Gold and Platinum include a website we build and manage, and a practice that already has one can switch that part off on the pricing page.
What we leave in your hands
We sell marketing and we stop there. Credentials, state rules and the advertising standards set by your professional association are yours to read and follow, and nothing we write replaces that reading. We do not describe what happens in a session, and we do not make promises on your behalf.
The same goes for how your practice answers a family or an adult who asks about insurance or private pay. That answer is your decision, and we will place it where you want it on the page, in your words.
A form, an ad or a review reply should never carry a client's name or any medical detail, and we build every form and template with that in mind. You know your privacy duties; we keep the marketing out of their way.
Three search tiers, sized by pages and by who runs the site
Silver
$1,495/month
The tier for a practice that already has a website it likes and wants the search work built around it.
- 25 landing pages, one for each inquiry type worth its own page
- 4 Strategic Content Assets written for you each month
- Google Business Profile upkeep: hours, categories, photos and posts
- Review requests set up and replies drafted for your sign-off
- No website work here: yours stays as it is
Gold
$2,495/month
The tier for a practice that wants the pages and a website built to hold them, both run by us.
- 50 landing pages, so every service line and every community gets a page
- 8 Strategic Content Assets written for you each month
- A website built and managed by us, hosted and kept updatedLeft out of this price
- Google Business Profile upkeep with a monthly look at how people found you
- Review requests and drafted replies, plus a short report on calls and forms
Platinum
$3,495/month
The tier for a group practice with several clinicians, several locations or a long list of services to give pages to.
- 100 landing pages, enough for each clinician, location and service line
- 12 Strategic Content Assets written for you each month
- A website built and managed by us, with pages added as the practice growsLeft out of this price
- Google Business Profile upkeep for every location you run
- Review requests and drafted replies for each location, with the page list extended as the practice adds services
Ad spend is paid by you to the platforms and sits on top of every price on this page; we never touch the budget.
What owners ask before booking time with our CEO
What does speech therapy SEO cover for a group practice with several locations?
It covers a Maps listing for each location, a page for each location and clinician where that makes sense, and a page map for the kinds of searches each site draws. Platinum is sized for that spread, with 100 landing pages and 12 Strategic Content Assets a month.
Can you pause the work when my weekly slots are full?
Yes. You set the pace. Tell us the slots are full and we narrow the campaigns or pause them, and the pages can point to your waitlist until you are ready for more inquiries.
Does my practice need the Gold tier if it already has a website?
Not necessarily. Silver is built for a practice that likes its site and wants the search work wrapped around it. Gold and Platinum carry a switch on the pricing page for a practice that already has a site.
Who writes the replies to reviews that reach our practice?
We draft them and you approve every one before it goes live. A reply never repeats a name or any medical detail, whatever the review says.
How do I start with a clinician-owned practice that has no marketing person?
Choose a call time with our CEO on the contact page, or send a few lines about your open slots and the inquiries you want more of. Someone reads it and writes back.
Bring us the slots you want filled
Tell us which days stay light and which referral sources you would like to hear from, and our CEO will take it from there.
Which weekly slots need filling, and which do not?
Jot down the services you would like to grow, the days that stay quiet and the referral sources you wish rang more often. A rough list does the job. Keep family names and anything about one particular client out of it, since this is a talk about marketing.
Tell us which weekly slots are open and which referrals you would like more of
Describe your caseload in your own words: the services you want to grow, the days that stay light, a waitlist you would rather shorten. Someone reads it, writes back, and a month later one invoice arrives for the work.
The cards dealt into the box below are a drawing, not a forecast of inquiries.