Speech therapy marketing for owners who run on a waitlist
Speech therapy marketing is a handful of small jobs that all point at the same table: the household or adult who typed a question, and the weekly slot you would like them to end up in. We run search, Maps, ads, the website, reviews and the work with referral sources as one plan, so your pages and your ads never tell different stories.
Six jobs, one deck of cards
Think of your marketing as a deck laid out on a table. Each card answers one question that somebody types or asks: where is the practice, who is it for, does it meet in person or online, is there room, how do I ask. Marketing puts the right card face up at the right moment and keeps your rail of weekly slots in view while it does.
The cards come from six places. Search pages and your Maps listing answer the person who types a question. Paid ads answer the same question on the day you want more calls. The website holds the answers, reviews back them up, and referral sources send people who already have one question settled.
None of it describes therapy. The practice owner decides what is said about credentials, state rules and professional advertising standards, and we keep our copy to how people find you and how they ask.
The six jobs, card by card
- Search
A page for each question worth one
Pages written for the household, the adult, the telehealth searcher and the person sent by a referral source, each tied to your town and to the way you meet.
- Maps
A listing that agrees with the front desk
Hours, address, categories and photos that match what the phone staff say, with separate attention to each location if you run more than one.
- Ads
Paid search and social, paced to your slots
Campaigns under your own ad accounts, narrowed or paused when the owner says the slots are full. Ad spend is paid by you to the platforms.
- Site
A website that says where, how and whether there is room
A site built and managed by us on Gold and Platinum, or work built around the one you already have on Silver.
- Reviews
Requests and replies with no private details in them
We draft the asking and the answering, and the owner approves every reply before it goes out.
- Referrals
Pages and listings that a referral source can pass along
A pediatrician's office or a school contact should be able to find your name, your location and how to send a message without phoning to ask.
Where each source sits on the inquiry path
| Source of the card | What the person does with it | Where the inquiry gets sent |
|---|---|---|
| A Maps listing | Reads hours and location, then taps to call | The front desk, with the same hours the listing shows |
| A landing page | Reads the answer to a single question, then fills in a form | An inquiry form that asks for marketing details only |
| A paid ad | Clicks the sentence that matches the search | A page written for that exact search, never the home page |
| A referral source | Passes along your name, a location and a link | A page that says how to send a name and what to expect next |
| A review read before calling | Skims the reply tone as much as the star rating | The same listing, still reachable by phone |
| The website contact form | Leaves a message and waits for an answer | An evaluation request or a place on the waitlist |
Following one inquiry from the search box to the calendar
The household or adult types a question
A search or a Maps listing is the first card. If it is blank or out of date, the route ends here.
A call or a form arrives
The page or listing sends them to a number or a form. Someone at your practice has to be ready to answer both.
An evaluation request takes shape
The front desk or the clinician replies in the owner's own words. We do not write that reply and we never see the details behind it.
A weekly slot opens, or the waitlist grows
Open slots mean we can lean on the cards that bring people in. A full table means we narrow or pause, at your word.
Things owners say before they hire anyone
Overheard in the waiting roomMarketing means running ads.
What the session book showsAds are one card in the deck. A Maps listing, a landing page or a clearer contact form can move the inquiry path without a media budget, and many practices need those before any ad.
Overheard in the waiting roomReferrals mean I do not need any of this.
What the session book showsA person sent by a pediatrician's office or a school contact still looks the practice up before calling. A listing or page that is out of date can lose a referral you already earned.
Overheard in the waiting roomOne channel is enough.
What the session book showsSearchers and referral sources arrive by different routes, and the right mix changes with your open slots. We plan the whole table and then narrow it to what your calendar can carry.
Questions to put to any agency before you hire one, us included
- Will they ask about your open weekly slots before proposing any campaign
- Will ad accounts open in your practice name, with the budget going straight to the platforms
- Does anyone promise a number of inquiries or a ranking
- Who approves each page and each review reply before it is published
- Can they say plainly what the invoice covers and what it leaves out
- Will they stay out of statements about care, credentials and state rules
- Is a call with the person who runs the agency possible before you decide
Our answers: yes to the first, second, sixth and seventh; no to the third; you approve everything in the fourth; and the fifth is covered on our pricing page.
Questions practice owners put to a marketing agency
What is included in speech therapy marketing for a group practice?
The same six jobs scaled to the size of the group: pages for each clinician, location or service line, Maps upkeep for every location, ads when the schedule can take them, and a website that holds the pages together. The tiers on our pricing page show how that scales.
Do I have to run ads to benefit from marketing?
No. Many practices start with search pages and a tidy Maps listing and add paid ads later, or never. Ads are a separate service with their own monthly fee, and the media budget is paid straight to the platforms.
Can marketing be slowed when my caseload is full?
Yes. Tell us the slots are full and we narrow or pause campaigns and lean the page work toward whatever still has room. The owner sets the pace.
Who decides what the website says about our referral sources?
You do. We can build a referral page and a short note for pediatric offices and school contacts, but you read it and approve it before it goes live.
Is there a startup fee or a contract for a practice that wants to try the work?
Neither. There is a monthly invoice for the tier you pick, and you can stop whenever the work no longer suits your caseload.
Talk through your deck with our CEO
Describe the slots you would like to fill and the referral sources you already have, and leave client names and any personal details out of the note.
Which weekly slots need filling, and which do not?
Jot down the services you would like to grow, the days that stay quiet and the referral sources you wish rang more often. A rough list does the job. Keep family names and anything about one particular client out of it, since this is a talk about marketing.
Tell us which weekly slots are open and which referrals you would like more of
Describe your caseload in your own words: the services you want to grow, the days that stay light, a waitlist you would rather shorten. Someone reads it, writes back, and a month later one invoice arrives for the work.
The cards dealt into the box below are a drawing, not a forecast of inquiries.