Speech therapy SEO for private practices and SLP groups
Speech therapy SEO is the work of putting the right card face up when a household or an adult types a question into a search box. We plan the pages, keep your Maps listing current, write the content and, on Gold and Platinum, build and run the website that holds it all. The aim is evaluation requests that your own schedule can absorb.
Where search work fits in a practice that runs on weekly slots
A practice that lives by its calendar has a particular kind of search problem. The caregiver typing speech therapy for kids
and the adult typing speech therapy for adults near me
are not the same visitor, and neither wants to dig through a page written for both. We give each of them a page that answers the question they asked, in your voice, with your hours, your location and a clear way to ask for an evaluation.
That work happens on three fronts at once: your Google Business Profile, a set of landing pages, and the content that keeps those pages current. We plan all three together, so a Maps listing and a page never tell two stories about your open days or your waitlist.
Which search card goes with which page
| Card a searcher types | Page we would build | Marketing job it does |
|---|---|---|
| A household looking near its own front door | A page for the town or neighborhood, with hours, address and the way to request an evaluation | Ties the practice to a place people name in a search |
| An adult who needs a weekday evening slot | A page written to the adult visitor, with your days and times stated up front | Keeps adult searches from landing on a page written for households |
| Someone weighing telehealth against in-person | One page for each way of meeting, each saying where it is offered | Stops the two from blurring into a single paragraph |
| A caregiver sent by a pediatrician's office or a school contact | A referral page that says how a name can be sent and what happens once a message arrives | Gives a referral source something to bookmark and pass along |
| A household hoping for a second language | A page that names whichever languages the practice chooses to list | Matches the card to the searcher's wording |
| A caller asking about insurance versus private pay | A page worded the way the owner decides | Keeps the answer the same everywhere it appears |
What lands on your table each month
- Planning
The page map
Before anything is written we lay out one card for each kind of question your area types: the town names, the households and adults you serve, telehealth, in-person, a second language. You approve the map, and gaps or pages you would rather not have come out at that point.
- Pages
Landing pages
Silver carries 25 landing pages, Gold 50 and Platinum 100. Each has one job, such as a town, a clinician, a location or a way of meeting, so a searcher never arrives on a page that answers a different question.
- Writing
Strategic Content Assets
Four a month on Silver, eight on Gold and twelve on Platinum. We write them for you, and they cover what a household or an adult wants to know about reaching your practice, never about the care itself.
- Maps
Business Profile upkeep
Hours, categories, photos and posts are kept current. Review requests are set up and replies are drafted for your sign-off, with private details kept out of every draft.
- Site
A website we run, on the two upper tiers
We build the site that holds the pages, host it and keep it updated. Silver is built around the website you already have, and that website stays exactly as it is.
- Reading
A look at calls and forms
Gold adds a monthly look at how people found you and a short report on calls and forms, so the next month's cards are chosen with something in front of us.
Keeping the rail of weekly slots in view
Pages that fill a waitlist beyond what you can see are a marketing problem, not a win. The pace of the search work is yours. If the Tuesday and Thursday slots are full, we can lean the next pages and posts toward the services and locations that still have room, and say less about the rest.
Your calendar moves through the year. The weeks after a holiday break, the back-to-school months, a lighter or busier summer and the turn of a benefit year each pull in a different direction. Ask your own schedule which of these matters to you, and we will plan around what it says rather than around a general pattern.
What we need from you before the first card is turned
- The towns, neighborhoods and locations you want searchers to connect with the practice
- Whether you meet in person, by telehealth or both, and where each is offered
- The audiences you want pages for: households with young children, school-age households, adults
- A second language you want the front desk and the pages to name, if any
- How you want to answer questions about insurance versus private pay
- Whether a waitlist exists and how openly you want to say so
- The referral sources you already have, such as a pediatrician's office or a school contact
- Who approves pages and review replies before they go out
Anything about credentials or professional advertising rules stays with you. We will ask you to read each page with those rules in mind before it goes live.
From an empty table to a deck in play
Read the schedule
A call with our CEO, Ross Cohen, covers your open slots, your waitlist, your referral sources and the audiences you would like more of.
Lay out the page map
We draw a map with one card for each question worth a page and send it to you for approval before any writing begins.
Put the listing and pages in order
Landing pages are built, the Business Profile is tidied and, on Gold and Platinum, the website goes up to hold them.
Keep dealing
Strategic Content Assets arrive each month for your approval, and the page map is revised as your open slots shift.
Remarks an owner might make over lunch
Overheard in the waiting roomMy practice is too small to need search work.
What the session book showsA smaller practice often has fewer places to be found, so a wrong detail on a Maps listing matters more, not less. Plans are sized by page count, and a single-clinician practice can start on Silver.
Overheard in the waiting roomOnce the website is up, the search work is finished.
What the session book showsHours change, slots open and close, and searchers word their questions differently from season to season. Pages and the Maps listing need regular attention, which is why the content arrives monthly.
Overheard in the waiting roomMore pages is always better.
What the session book showsA page earns its place only when it answers a question no other page answers. We would rather lay out 25 distinct cards than 100 that repeat each other, and that is why Silver exists.
Three ways to lay out the search deck
Silver
$1,495/month
The tier for a practice that already has a website it likes and wants the search work built around it.
- 25 landing pages, one for each inquiry type worth its own page
- 4 Strategic Content Assets written for you each month
- Google Business Profile upkeep: hours, categories, photos and posts
- Review requests set up and replies drafted for your sign-off
- No website work here: yours stays as it is
Gold
$2,495/month
The tier for a practice that wants the pages and a website built to hold them, both run by us.
- 50 landing pages, so every service line and every community gets a page
- 8 Strategic Content Assets written for you each month
- A website built and managed by us, hosted and kept updatedLeft out of this price
- Google Business Profile upkeep with a monthly look at how people found you
- Review requests and drafted replies, plus a short report on calls and forms
Platinum
$3,495/month
The tier for a group practice with several clinicians, several locations or a long list of services to give pages to.
- 100 landing pages, enough for each clinician, location and service line
- 12 Strategic Content Assets written for you each month
- A website built and managed by us, with pages added as the practice growsLeft out of this price
- Google Business Profile upkeep for every location you run
- Review requests and drafted replies for each location, with the page list extended as the practice adds services
Ad spend is paid by you to the platforms and sits on top of every price on this page; we never touch the budget.
Questions practice owners ask about search work
What does speech therapy SEO cover for a private practice?
It covers the places a household or an adult finds you: your Maps listing, the landing pages for each question worth a page, and the content that keeps them current. Paid ads are a separate service, though the two can share pages.
Can a group practice with several clinicians and locations be mapped out?
Yes. Platinum carries 100 landing pages, enough for a page for each clinician, location and service line, and Business Profile upkeep for every location you run.
Will you promise a number of evaluation requests?
No. Nobody can honestly name that number in advance, and we do not promise rankings either. What we commit to is the work listed on your tier, delivered each month.
Who writes about the credentials of the practice and the care it offers?
You decide. We write about how to find, reach and ask the practice, and leave the rest to the owner, who also reads the state rules and the professional association's rules. Anything you want said on those subjects goes on the page in your wording.
How do we keep a family name out of a review reply or a form message?
We draft replies for your sign-off and keep them to thanks and general wording. A note to us, or a reply to a review, should never carry a client's name or private details.
Put your open slots on the table
Tell us which services you want more inquiries for and which days already run full, and keep any family name or personal detail out of the message.
Which weekly slots need filling, and which do not?
Jot down the services you would like to grow, the days that stay quiet and the referral sources you wish rang more often. A rough list does the job. Keep family names and anything about one particular client out of it, since this is a talk about marketing.
Tell us which weekly slots are open and which referrals you would like more of
Describe your caseload in your own words: the services you want to grow, the days that stay light, a waitlist you would rather shorten. Someone reads it, writes back, and a month later one invoice arrives for the work.
The cards dealt into the box below are a drawing, not a forecast of inquiries.