About Speech Therapy SEO, a marketing agency for SLP-owned practices
Speech Therapy SEO is a marketing agency with a narrow job. We help private speech therapy practices be found by the households and adults searching for them, and we do it with Maps work, landing pages, written content, a managed website on the upper tiers, and paid ads.
Our CEO, Ross Cohen, takes the first call with every practice, because a marketing plan should start from the owner's own account of the schedule.
An agency that starts with the practice's calendar
A speech therapy practice runs on a rhythm that most marketers never see: a rail of weekly slots, a waitlist that grows and shrinks, referral sources who send names in bursts, and an inbox that needs answering between appointments. Marketing that ignores that rhythm can do real harm to it, by filling a waitlist past what the practice can hold or by sending the wrong searches to the front desk.
So we begin by asking about the schedule. Which slots are open, which days stay light, which kinds of inquiry you want more of and which you would rather send elsewhere. Only then do we draw a page map and decide whether the first move is a Maps cleanup, a handful of pages or a small ad campaign.
We are an agency and not a clinic, and this site is about marketing alone. We make no statement about therapy, about who it suits or about what a session holds. That territory is yours, and so are credentials, state rules and the advertising standards set by your professional association.
How a month of work is laid out on the table
- Listen
We read your slot rail first
Open slots, waitlist length and referral sources shape the order of the work before a single page is written.
- Plan
We draw the page map with you
Each kind of search a household or an adult types gets a card on the map, along with the location and clinician pages a group may need.
- Build
We write, build and tend
Pages, Strategic Content Assets, Maps upkeep and, on Gold and Platinum, a website that we host and keep updated.
- Report
We read the calls and forms with you
Each month we go through the inquiries that came in and decide together what to turn up, narrow or pause.
What we will and will not put our name to
We write about your practice in the way you would describe it to a pediatrician's office: where you are, whether you see people in person or by telehealth, how someone asks for an evaluation, whether there is a waitlist. We do not write about therapy itself, and we do not invent anything that would need a source.
Public wording stays under your approval. Every review reply is drafted for you to read first. Every ad is checked by you against the platform's rules for medical topics before it runs. A contact form never invites a client's name or a medical detail, and we ask you to keep them out of any note you send us.
Our prices are listed on the pricing page and carry no startup fee. One invoice a month covers our work, and ad budgets stay between you and the platforms.
Things we will not do for a practice
- Write about what therapy involves or who it suits
- State credentials, state rules or association standards on your behalf
- Promise a number of inquiries, calls or evaluation requests
- Fill a waitlist you have told us is already long
- Buy links or post made-up reviews for your listing
- Hold your ad budget or take a share of it
- Publish a reply to a review without your approval
If an idea for a page or an ad would need any of these, we will say so and suggest something else.
Questions practice owners ask about us
Is your agency only for speech therapy practices that are owned by a clinician?
The site is built for the owner of a private practice, solo or group, and for the person who runs its front office. If you manage a group's inquiry inbox and its marketing, the same work applies to you.
Who will I speak with when I reach out about my practice?
Our CEO, Ross Cohen, takes the first call, and the contact page lets you choose a time. After that we write back about what we heard and what we would build first.
Do you work only with solo practitioners, or with a group practice too?
Both. A solo practice often begins with Silver or one ad platform, while a group with several clinicians and locations may want Platinum, with a page for each clinician and each door.
Will you tell me what to say about my practice's credentials?
No. Credentials and the rules around them are yours to read and follow. We place the wording you approve where you want it.
How do I know which referral sources are finding our practice?
We set up call and form tracking and read the inquiries with you each month, including a note on how each person says they found you. That reading shapes the next month's pages.
Introduce your practice to our CEO
Share how many slots are open and what the waitlist looks like, and we will begin there.
Which weekly slots need filling, and which do not?
Jot down the services you would like to grow, the days that stay quiet and the referral sources you wish rang more often. A rough list does the job. Keep family names and anything about one particular client out of it, since this is a talk about marketing.
Tell us which weekly slots are open and which referrals you would like more of
Describe your caseload in your own words: the services you want to grow, the days that stay light, a waitlist you would rather shorten. Someone reads it, writes back, and a month later one invoice arrives for the work.
The cards dealt into the box below are a drawing, not a forecast of inquiries.