Paid ads for speech therapy practices that decide the pace themselves
Paid ads place your practice in front of a household or an adult who typed a search today. We build the campaigns, write the ads, screen out the wrong searches and read the calls and forms that come in, all matched to how many weekly slots you have open.
The ad accounts belong to your practice, the budget is settled by you with each platform directly, and you can tell us to pause whenever the waitlist is long enough.
An ad is one card turned face up for one day
Think of the practice's tabletop again. Your pages and your Maps listing are the cards that stay on the table. An ad is a card that is turned face up for a stretch, in front of a particular searcher, and turned back when you say so. It is the most direct lever on your schedule, which is exactly why you should be holding it.
That is how we run it. Before any campaign starts we ask how many slots are open, which service lines you want to hear about and whether a waitlist already exists. A campaign for a service line with a long waitlist helps nobody, so we aim at the openings and leave the rest.
Each ad leads to a page that answers the search it came from. A household typing speech therapy for kids
should land on a page written for that kind of inquiry, not on a home page that tries to speak to everyone, and an adult's search should land somewhere written for adults.
Every platform gets a page of its own: Google Ads, Bing Ads and Meta Ads.
Three places a card can be turned
- Search
Google Ads
Search campaigns for the phrases a household or an adult types, with your location and your telehealth or in-person service area set the way you run the practice.
- Microsoft
Bing Ads (Microsoft Advertising)
A second search platform with its own audience, often added once the Google campaign is steady, and often at a smaller daily budget.
- Social
Meta Ads
Ads on Meta Ads (Facebook and Instagram) reach people before they search. They suit announcing a new location or a waitlist opening, and the practice checks the platform's medical-topic rules first.
- Booking
A landing page for each ad
Every campaign points at a page that carries the practice's own wording, the hours and a clear way to ask for an evaluation.
How a campaign gets from the slot rail to the screen
Read the slots and the waitlist
We start from your calendar: open slots, days that stay light, service lines you want to grow and any you want left alone.
Set up ad accounts that belong to the practice
The accounts, the billing and the history sit under your name. If we ever part ways, the accounts stay with you.
Draw up the list of searches to screen out
Job hunters, students and unrelated queries are kept away from the budget from the first day and trimmed again as new ones appear.
Switch on call and form tracking before any money moves
Every call and form is tied back to the ad that produced it, so the monthly read is a count of inquiries and not a guess.
Turn the cards, read the inquiries, set the pace
Each month we go through what came in with you and decide whether to widen, narrow or pause.
What we ask a practice owner to bring
- The weekly slots that are open this month
- Whether a waitlist exists and how long you want it to be
- The service lines and locations you would like ads for
- Whether adults, children or both should be reached
- A budget you are comfortable setting each month
- Someone who can review each ad before it runs
- A phone number and form that front-office staff check daily
Leave client names and any medical detail out of everything you send us.
Where the budget goes and where the rules sit
Our monthly price covers management only. The ad budget is separate, you set it, and it is paid from you to Google, Bing or Meta Ads (Facebook and Instagram). We never take the money in between, and we never receive a share of it.
Platforms publish their own advertising rules for medical topics, and those rules and the standards from your professional association are yours to read. We ask that you check them before any ad runs, and we draft the ad wording for your approval. An ad never carries a client's name or any medical detail.
We will not promise a number of calls or evaluation requests from an ad, because a number would only be a guess about someone else's search. What we offer is a campaign that is tracked from the first click and a stop button that stays in your hand.
Ad tiers by the number of platforms
One ad platform
$895/month
A single platform, set up and tended well.
- Whichever single platform suits the practice: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram)
- Ad copy written and refreshed for you every month
- Call and form tracking running from the first click
- A weekly sweep that screens out searches from job hunters and students
Two ad platforms
$1,595/month
Two platforms running together, one for search demand and one for social reach.
- A pair drawn from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
- Ad copy and landing page suggestions for each platform
- Call and form tracking running from the first click
- One monthly read that sets the two platforms against each other
Three ad platforms
$2,295/month
The full set: Google, Bing and Meta, managed as one plan.
- Google Ads for search, Bing Ads (Microsoft Advertising) for its audience, Meta Ads (Facebook and Instagram) for social
- Separate ad copy and audiences for each platform
- Call and form tracking running from the first click
- One monthly read that shows how the three divide the work
Ad spend is paid by you to the platforms and sits on top of every price on this page; we never touch the budget.
What practice owners ask about paid ads
Can the paid ads stop when my practice has no open weekly slots?
Yes. Tell us the slots are full and we pause or narrow the campaigns on your word, and the pages can point to your waitlist while the ads rest.
Which platform should a speech therapy practice start with for paid ads?
Many practices begin with Google Ads because it reaches people who are searching. Ask your own call log about the others: Bing Ads (Microsoft Advertising) can come next, and Meta Ads (Facebook and Instagram) suits announcements more than searches.
Who opens the ad accounts for our practice, and who owns them?
The accounts are opened in the practice's name and stay with you. We work inside them, and you can see the billing and the settings at any time.
How are referral inquiries kept apart from inquiries that come from ads?
Call and form tracking records where each inquiry came from, and the monthly read shows both. A referral that reaches you by phone is not mistaken for an ad.
Do you write the ad wording, or does the clinician at our practice?
We draft it and you approve it. Ads describe the practice, its location and how to ask for an evaluation, and they leave out anything about therapy itself.
Tell us where the weekly slots are open
Say which service line needs a card turned this month and our CEO will write back.
Which weekly slots need filling, and which do not?
Jot down the services you would like to grow, the days that stay quiet and the referral sources you wish rang more often. A rough list does the job. Keep family names and anything about one particular client out of it, since this is a talk about marketing.
Tell us which weekly slots are open and which referrals you would like more of
Describe your caseload in your own words: the services you want to grow, the days that stay light, a waitlist you would rather shorten. Someone reads it, writes back, and a month later one invoice arrives for the work.
The cards dealt into the box below are a drawing, not a forecast of inquiries.